Featured in: The Best of Herff Jones 2018 Portfolio, Volume 24 For Endsheets
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First Class Rating
First Class Rating
Birth of An Idea
The creation and development of the 64th yearbook of Bishop Moore was the largest project I ever took on and the most radical in its history.
Following the success of the 63rd volume, You Are Here, there was pressure to step up the book even higher. By Spring of 2017, the yearbook staff was pressed to create and pitch their ideas for next year's book theme. After the voting process, several concepts were blended together.
The new editor positions were also determined around that time. The new Editor-In-Chief was appointed to Ashley, Managing Editor and Senior Editor was given to Kristina, and I received three. I became Student Life Editor, Co-Athletics Editor, and most importantly, Design Editor. Ashley and Kristina delegated with the story of the book while I managed the entire creative look of the book. We were like an iron triangle, making decisions and handing off ideas to each other.
From the ideas we had pitched, we mixed Ashley's story with Kristina'a watercolor art style choice to form a water and watercolor themed book. Later the class was asked to come up with new a title and opening story for the book. Ashley's and mine were both coincidentally named Submerged and the title stuck. Ashley took my story and combined it with hers. After the concept was finally put into stone, we were tasked with redoing our project board over the summer and reselect the colors, fonts, spread designs, and to make a cover for the book.
Over the summer we texted, FaceTimed each other, and met at a Panera Bread, trying to figure out where to take our concept next. We were constantly bouncing back and forth between fonts and colors and had no idea what our cover would like. Eventually we decided what we wanted and produced a new concept board and prepared to meet up with the rest of the staff at Yearbook Palooza.
At plaooza we discussed with everyone what our vision was and got advise from other yearbook experts. We expressed our desire to submerge our selves deeper into our school and expose people and stories that might may never have a voice. Our idea was well received, but the execution of our book and spread design needed an overhaul.
After palooza until the beginning of the school year, Ashley, Kristina, and I, worked out the remaining details of the book. Below is a collection of concepts and renders that I created, leading to the eventual final product.
Testing and refinement of the art style of the book lasted from April to October of 2018. This period encompassed the creation of the book's cover and early stages of the end sheets, helping define the overall style and theme of the book.
April: First ever concept of a watercolor/paint art style designed for the theme contest to determine next year's book.
Summer - Early August: Many samples were created and voted upon that led to the eventual watercolor art style later used. The cover of the book was designed during this time, inspiring many of the following artistic choices.
August-October: Artistic choices made during the creation of the cover shaped the overall look and feel of graphics and style of the book. New methods were created to reduce the overall work time.
The End Sheets
The first and last pages of a hardcover book are laminated to the back of the cover. These pages help bind the cover to the pages. We decided we wanted to utilize the end sheets as a table of contents and begin informing the reader what color each section would be.